Jersey Walk Adventures

Sunrise at Seymour tower jerseyLow water fishing in JerseyPraire, Venus Verrucosa or clamHeading out to Seymour tower, Jerseyview from Icho tower looking north towards Seymour towerSeymour towerSnakelock anemoneAdventure holidays in jerseyExploring the sea shoreSunrise in JerseySeymour JerseyWalking on the seabedSand bar on a walk to Icho towerMoonwalks to Seymour towerIcho tower, Jersey round towerSandbars at icho towerView towards Little Seymour, JerseyRounded rocks at ichoSeymour tower. Moonwalks. Guided walks on the seabed in JerseySearching for the vraicing marks near Seymour tower. The letter PMint sauce wormSeymour tower. Built in 1782Sponge
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Walking on the Moon for World Wetlands Day

February 9th, 2014

Ramsar World Wetlands day 2014 coincided with the lowest tide of the year – ideal for us to organise a seabed walk to explore this remarkable world. Read more

Last Fungi Foray this Season

November 3rd, 2013

Join us on our last Fungi Foray of 2013 on Sunday 10 November at 1000. Learn about fungi and foraging in Jersey bush walk. Details

Green and Eco friendly tourism in Jersey

November 20th, 2012

Going green touches the bottom line.

For a small company like Jersey Kayak Adventures meeting Green Tourism and Eco standards in Jersey may seem like yet another distraction from the daily task of running a business. It can all look like a load of hassle at a time when holding down costs is more important. Some suggest that Eco credentials during a recession is considered less important by consumers.

Yet, when I looked at customer responses I noticed our Green awards were giving us a competitive edge. Many customers reported that Eco awards were a positive factor which encouraged them to book a guided kayak or walking tour.

It is not just clients who have spotted the importance of Green standards.Many travel and leisure industry guide books now include separate Eco friendly sections. A listing can help give a business an extra competitive edge and catch media attention.

Becoming more environmentally conscious saves money. Whether it is the installation low energy light bulbs, using a different font style to save printer ink, reassessing the need to print single/double sided or not at all, or better scheduling of vehicle journeys, all can impact on your balance sheet. Meeting Eco standards also makes you look closely at costs and work practice.

By switching to online and advance bookings we see both environmental and cost benefits. By employing office staff we improved the booking process and get better group numbers on tours. We also manage to schedule events better. This improve profitability and helps us reduce costs. Using the EcoActive and Green Tourism business scheme standards are a good focus.

Over time little actions can make larger impacts. By changing our brochure design we extended their life span so they do not go out of date at the end of each year. The next challenge is to try and locally source more environmentally friendly printing and paper. At the moment we often get “it’s the first tie we’ve been asked this question” response.

Customers often respond positively to environmental initiatives. On walking tours both staff and clients are encouraged to pick up discarded and old bits of fishing gear from beaches. The use of use tap water in reusable cycle bottles instead of bottled water is encouraged and on overnight stays at Seymour tower clients are asked to remove excess packaging on packed food. This has the added advantage of lightening their baggage and encourages people to buy locally produced fresh produce. Clients who arrive by bus or cycle are offered an Eco discount when booking with us.

If staff are knowledgeable and enthused they are more likely to work well and customers appreciate staff knowledge. Our staff are often the first “locals” visitors have a chance to talk with. In 2012 four of our staff were trained to the Jersey Tourism Bronze badge guide standard. Each is an ambassador for Jersey at a time when customer service is a key factor in getting repeat business.

The Eco credentials of a business are becoming more important. We’ve started to get asked -especially from UK organisations- about our Green, Corporate Social Responsibility (CSR) and supplier screening policies. Locally, our supplier screening questionnaire gets a mixed response. This ranges from panic to considerable interest. The non returns are also quite surprising especially when they are coming from firms that make lots of ‘Green’ statements.

At some stage the big local firms that deal with large contracts are going to start asking their smaller contractors and suppliers about their CSR. this. It’s better to be up to speed before this starts becoming the norm.

At least for us at Jersey Kayak Adventures adopting more Green approaches can have a positive impact on the bottom line on the balance sheet.

Derek Hairon 

Eco Gold for Jersey guided walks company

August 15th, 2012

GTBS Gold for guided walks in JerseyOur guided walks on the seabed are a superb way to experience the beauty of our coastline and observe wildlife. It is also an opportunity to raise awareness about the environment and Green issues.

As part of Jersey Kayak Adventures (our parent company) we gained the Green Tourism Business Scheme (GTBS) Gold award. Only five tourism related businesses in the Channel Islands reached the Gold standard and we have joined an elite few outdoor activity companies in the UK which hold this level of award.

The Green Tourism Business Scheme is the most successful environmental accreditation scheme for tourism businesses of its type in the world, with approximately 2,500 members in the UK. Originally developed in 1997, the scheme assesses tourism businesses across of a range of measures (including energy, waste, water, purchasing, transport, communication etc.) and three levels of award are available depending on progress: Gold, Silver or Bronze.

Supporting local Eco events

For a small company like ours meeting the Green Tourism Business Gold standards may seem like yet another distraction from the daily task of running a business. In a recession some might argue that Eco credentials are considered less important by consumers.

Yet, when we looked at customer feedback we discovered that Green awards gave us a competitive edge. Customers reported that Eco awards are a positive factor and encouraged them to book a guided walking tour in Jersey or a guided sea kayak tour with us.

We were assessed on a range of environmental indicators and customer service.

Some of our key areas were:

  • A discount is offered to clients if they use public transport, cycle or walk to launching points.
  • Staff and clients are encouraged to pick up discarded and old bits of fishing gear.
  • We play an active part in monitoring the intertidal area off the south east coast and keep the Environment section informed of developments and activities in the area.
  • Involvement in school Eco/Green days.
  • Member of the Sustainable business forum and marine biology section of the Société Jersiaise.
  • A high level of knowledge and information about the marine environment and local history.
Guide leading walk in jersey

Jersey Tourism trained guides lead all walks

The business is very green and low impact. Director, Derek Hairon and his team are well qualified with a high environmental awareness, good networking, and a strong green marketing profile. The business has excellent green information for customers, including the website, along with good educational aspects on sustainability and community involvement/support. There is also a strong support of local heritage and culture.” Said GTBS assessor Paul Jeffries.

When staff are knowledgeable and enthused they are more likely to work well, and customers appreciate staff knowledge. During 2012 we enrolled staff in the Jersey Tourism Bronze Badge tour guide award to ensure they have an in-depth knowledge of the history of Jersey.

To ensure quality standards we also undergo annual inspection by Adventuremark to ensure we meet UK national standards in the outdoor activity industry.

Click to view JWA certifications and organisations we support